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Display Advertising

Our company mainly focus on display advertising (banner advertising) which is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

Display ads, also known as banner ads, are a form of pay-per-click advertising. They can come in the form of a banner, but have a variety of sizes.

Display advertising is an online form of advertising that the company's promotional messages appear on third party sites or search engine results pages such as publishers or social networks.

The main purpose of display advertising is to support a brand awareness and it also helps to increase a purchase intention of consumers.

Online Banner Advertising

Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of a website.

Banner ads are image-based rather than text-based and are a popular form of online advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website.

A banner should be tempting enough that user will click on the advertisement. Along with it, make sure that user should understand what they are clicking on. The banner ad was also unique, as compared to advertising appearing in then comparable media, such as newspapers and magazines.

Three ways to grow your business
  • It is always beneficial to make your website available and accessible easily. Therefore, it is advised to reach out to new prospects. It should be available both on the desktop and mobile when searched and eventually it should lead to your website or social pages.
  • It is to maintain that visitors are driven towards your website and social pages and when they are ready to buy any product, they should be directed back to the website.
  • Awareness building is highly essential to promote your business. Therefore, it is recommended to place your ads on the most popular online as well as mobile sites such as Facebook and much more.

Benefits of Display Ads

Display Ads are Visually Appealing : Display ads are the paid advertisements that appear in front of users on website pages in the form of graphics. Display ads are different from Search Engine Marketing/Pay Per Click/ Paid Search ads, which appear on search engine results pages.

Display Ads Support Brand Awareness : The visual component of display ads also benefits your business by facilitating brand awareness. With a PPC ad, users have to read the text on the ad and then click through to a landing page to learn about the business and its offer.

Effectively Target with Display Ads : When online advertising, it is important to target the people most relevant to your business. Just as with SEM and Facebook Ad targeting, you can create specific parameters for your display ads: which sites they appear on, which geographic area they appear in, which demographic or niche market they appear to.

Increase Your Visibility with Display Ads : Display ads give you the ability to appear on websites that are not only highly trafficked, but which are also related to the offer of your ad. Display ads benefit your business by getting you in front of a high volume of the right people, even if they’re not searching.

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