Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. We actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads.

Marketing on Facebook

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